Blogging vs. Social Media Where Should Your Content Be?

Blogging vs. Social Media Where Should Your Content Be?

Blog posts. Updates on social media. White papers.

Hi, my name is Subhasree Banerjee, one of the best Social Media Expert in Kolkata. Everyday I am focused on making content that's entertaining as well as unique and easy to share. It should be tailored to the persona of an ideal customer and have a relatable voice that is in line with. It's not unusual for an entire team of marketing professionals work for weeks to determine what can make information resonate with the user as well as their followers.

If you're wondering where the content should be placed it's not a problem. Should it be on the website of the company? Facebook? Instagram? Twitter? Blog?

Social media's goals are participation, and then behaviour."

Finding the best way to reach your audience is an absolute science. Social media's goals are participation, and then behaviour." Therefore, you should place your content according to.

Where should your content go?

If you're looking to share something to the social media pages of your business Choose one of these articles that will encourage readers to reply with a click or a comment:

Photos: You'll have interaction when you share photos of people working, reveal the latest product or service, or even give a happy face to the name or job title. Everybody loves seeing who's actually working behind the camera.

Brief copy: This could be a short advice, fun fact, an endorsement from a happy customer or even a description of the most unexpected ways to use an item. Be concise otherwise, readers will scroll through.

Anyone who is funny: Everyone enjoys laughter. Sometimes, a funny video or GIF that is somehow connected to your company is a guaranteed success. Readers always appreciate funny memes.

So, what is on the blog? The blog of your company is an archive searchable which can serve as a resource that is constantly updated. It is recommended to reserve any deep instructional, detailed, step-by-step instructions or lengthy material for your blog.

Did you do a research and have tons of statistics to give away? Create an article on your blog, and then make sure to tease your followers with just one point.

Do you have a personal story of how your product has changed someone's life? Create a blog, with pictures as well as a video testimonial.

Read More: Social Media Marketing & Its Benefits

Can you reuse Content?

I'd rather make one piece of content and then use it in across multiple places."

Yes, and no.

To remain current, you shouldn't post the same content on all your channels. Always include something different to the material, which you cannot find in the original post. For instance, if you have a camera shop and you write a fantastic blog post about how to snap photos of Christmas lights the content will likely initially appear on the company blog and include instructions and charts relating the camera's settings. Later, you can repurpose the information into the following types of blog posts:

Instagram: Select a favourite image of the holiday light displays and then direct readers to your blog to get more details about how to shoot something like it. In order to make your post appear as something "extra" think about the possibility of overlapping text tips which refer to the settings for exposure editing, framing, and other settings.

Facebook: Share some photos that show one staff behind-the-scenes, making a photo of the Christmas lights. Display their camera equipment and body position utilized to achieve the perfect angle. This insider information will entice readers to visit the blog to read more which is a part of Facebook Marketing.

Twitter: Make a short and appealing blurb that will make people visit to the website's URL. Examples include "Capture Christmas lights like professionals. Here are six easy tips!" or "Forget fuzzy Christmas photos! We provide camera settings to create the perfect Christmas pictures." Include a picture with a holiday filter to give the appear different from what readers see when they read the site.

Blog: Did your blog receive the most interesting comment or hundreds of "Likes" on social media? Screen capture it and modify the blog article to add it in as an extra visual. Readers are enthralled by feedback from ordinary people. You can also spice your blog by including Instagram images into the text. Perfect!

In most cases, these articles lead readers back to the blog's informative article, yet you're able to reach viewers across multiple segments. This approach will ultimately lead many more people to your website which will include an invitation to sign-up for photography classes or convince users to buy a brand new camera.

Blog Content in contrast to. Web Content: Where to Place it?

Another aspect to consider is blog content in contrast to. content that is placed in a static or 'evergreen section of your site instead. What are the guidelines for knowing when you should create blog post and. the time to create the whole page on your site?

Here are some helpful suggestions to consider:

Include new content as blog posts If...

• The subject is extremely appropriate or relevant to a particular time duration.
• It is highly-specific to specific thing (as as opposed to broader).
• The subject would not be a good fit within the overall hierarchy of content of the website.
• The content is more suited for any one of the scenarios listed previously.

Create new content on an entirely new page If...

• It's content that's going to last and stay relatively unchanged for a long period of time.
• The content is wide enough to warrant inclusion on your main website.
• The content is able to fill in a gap that is not part of your current structure of content.
• You've got plenty of valuable, useful information to share , which will be cherished by your target viewers.